Make the 8% (Elite, committed) Supplement Content
PRE LAUNCH - GRAPHIC GIF
DURING CAMPAIGN - TRAINERS
GOOGLE STYLE ADS
Q1 Idea Pitch
For the first three months we create content over weekly deliverables rather than one lump chunk of material that is fresh and unique
Pre Aaptiv Tutorials i.e.. Proper Form, Prep for a Race, Prep for a workout, Breathing techniques for Yoga, How to get mentality prepared, how to use Aaptiv with a friend, storytelling through Native Advertising
Post Aaptiv Videos i.e.. Tips on what you can eat post workout (could use cross marketing with (green blender), What you can do during the day to make workout last longer
App Review: Get Tech or Fitness Enthusiast to test out the product ex: https://www.facebook.com/UrAvgConsumer/videos/794064334027960/
utilize funny satire in this concept like Planet Fitness
SHOW MULTIPLE USES
TESTIMONIAL STYLE CAMPAIGN WHERE WE UTILIZE MEMBERS AND “INFLUENCERS” TO BREAK STEREOTYPES TO PROMOTE A PROACTIVE MIND STATE
Example Dialogue “Last Year I said I would be dedicated, This year it’s a promise. Last Year I thought I needed a gym, this year all I need is my phone. Last Year I made excuses, this year I have none. I am motivated (hear trainer voice), I am focused, and most of all I am working on my own schedule and I love it. Aaptiv On-demand Audio Fitness on your terms. "
unique Viral web content
GIFS and BOOMERANG
series based on looping imagery. Such as all weather boomerang(loop) and other boomerang videos to share with Aaptiv community.
Could focus on
Create cold weather replica.
Want to capture footage of fitness model doing one of the workouts at the South Street Seaport and the Brooklyn Bridge.
Video will focus primarily on the audio aspect but also the model carrying out the exercise, very similar style and camera movement as the Matte Nike & Bandier.
Collaboration with Boohoo Fit similar to the Nike Bandier Ad to promote organic growth through both channels, could produce a video similar to the equinox ad for Yoga & Home Training.
Boohoo Fit has 1.6m Instagram Followers & 8,000+ Youtube Subscribers
I know someone from the brand and they are looking to promote their fitness line, and think this can be a great digital content strategy.
Aaptiv Anywhere Campaign
Create a video series that is made of maybe 3-5 videos that embody the meaning of On-Demand Audio Fitness “Trainer on the Go” spirit
A. Hotel Room B. New Mom at Home C. Nike Run Club (could be conflict) if not know a women run group as bridge runners in NYC D. Not your typical Model (Overweight, Older, etc.)
EXP is a music curation group where were we can source producers and create music.
London (Native Advertising) Youtube Paid
Boutique Gym Access Snapchat, BTS, Live Activation