Viking Waffles Marketing

VIKING WAFFLES MARKETING

Viking Waffles Happens to be a unique brand which deserves a unique approach to marketing to bring in more sales.

What happens to make the marketing of the brand unique is that the CEO of Viking Waffles already has a large social media audience to work from.  This is where a lot of current business is generated and this means you can generate new business from already existing accounts.  

 

IN THIS CASE WE WILL USE THE UPSIDE DOWN FUNNEL STRATEGY

 
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This strategy will be the easiest way for Viking Waffles to generate sales because it focuses on engaging with its current audience.

Our largest audience at  Viking Waffles is based on Instagram so that is where we should focus most of our marketing

 

UPSIDE DOWN FUNNEL IMPLEMENTATION

  • Create a VIP system for current customers that order in Bulk and also Celebrity customers
  • Create a referral system that allows the friends to introduce other friends to viking waffles and get a prize ( for example you receive a free waffle or discount code if you refer your friend to buy Viking Waffles)
  • Create Custom Instagram Direct Messages for sales promotions and send them to the followers of Celebrities and Influencers who already buy Viking Waffles.  They will be more willing to buy Viking Waffles because their favorite Athlete, Influencer, or Celebrity buys Viking Waffles
  • Create contests
  • Request Shoutouts for @viking.waffles by pages that follow @benedicte.engen and @squatsforall who have a large following
  • Direct Message new followers

 

TRADITIONAL MARKETING FUNNEL IMPLEMENTATION

This marketing strategy would be used to get a larger audience, new customers, and more brand awareness 

 
reverse-funnel.png
 

Instagram Strategy

Rebrand the Viking Waffles Instagram page this includes:

  • higher quality imagery
  • different ways of eating Viking Waffles
  • Health and Fitness tips that go well with Viking Waffles
  • Shoutout posts to new customers, high profile customers and inspirational athletes

Increase the followers on the Viking Waffles Instagram page for more sales and marketing through:

  • organic engagement  (liking and commenting on target audience member profiles)
  • get featured on other health, fitness, and food related Instagram pages
  • Direct the audience from @squatsforall to @viking.waffles through featured posts (for example a viking waffle squat challenge video can be featured on @squatsforall and still align with the audience and theme of @squatsforall
  • create Instagram contests (Viking Waffles Workout challenges that can be featured on large accounts)
  • social media influencer features 

Email Strategy

Make a monthly mail chimp health and fitness blog post for your current Viking Waffles Audience and new members to subscribe to.  This can include workout tips, nutrition tips, customer testimonials, and different ways to eat Viking Waffles.  In the blog post they will receive a call to action link that can take them to a Viking Waffles promotion.  


Based on my experience at Viking Waffles so far I believe I would be more valuable to the company if I work on the Administrative role and developing the role to make it easier to onboard new employees.  I see areas where I can help make the administrative role more efficient as well as take time off of your hands so you can focus on sales. Also since Instagram is your largest marketing tool I can manage the marketing of the @viking.waffles page. 

 

 

Admin - Day 1

. Complete administrative tasks

. Organize the administrative role position to be more efficient

 

 

Instagram Marketing and Sales - 2

  • Create a schedule for all Instagram Marketing Tasks
  • Create more of a consistent theme / brand for the Viking Waffles page
  • Include New High Quality Visuals to attract more followers who land on the page
  •  Create a posting schedule
  • Engage with current audience and potential new followers/leads
  •  Create and send Custom DM’s for features and online sales 
  •  Create Monthly Instagram contests (challenges ,etc) 
  •  Increase the following of @viking.waffles organically
  • organic engagement  (liking and commenting on target audience member profiles)
  • get featured on other health, fitness, and food related Instagram pages
  • Direct the audience from @squatsforall to @viking.waffles through featured posts (for example a viking waffle squat challenge video can be featured on @squatsforall and still align with the audience and theme of @squatsforall
  • create Instagram contests (Viking Waffles Workout challenges that can be featured on large accounts)
  • social media influencer features