Problem

Problem

Keenan:

Not enough resources for the individuals and freelancers as creative service professionals

Mike:

The entire business and creative network is in disarray and this is a method of organizing it.
 

 

"Is there a need for their solution and a sufficient market size?"

Keenan:

Is there a need for their solution and a sufficient market size?

The solution will be a unique one amongst the first of its kind.  Making room for it to expand with Niche flagship locations, separating it from the competition in the eyes of authentic taste makers.  This increases the social / brand equity of Alley which results in higher profits.  Also the market size is huge and untapped in Brooklyn, especially Bushwick. Brooklyn is the largest sector in this specific niche of creativity.

 

Mike:

The solution will be unique, as it is among the first of its kind.  By expanding with a flagship location, serving a large yet niche industry, Alley BKLYN would be a must visit location in the eyes of authentic taste makers because it is a honest attempt to solve the unique problems facing this market.  Not only would this expansion increase the social & brand equity of the Alley Brand, but it will be an opportunity to generate a higher profits per square foot than the competition, in a rapidly gentrifying and changing market.  The market size for both businesses and creative service professionals is huge, untapped and in disarray.  It is begging for a real estate concept that does not result in those who have cash getting space and those without being denied access to the simple needs they require to be economically productive.  Brooklyn is currently the most rapidly growing market in the niche of the creative industry that is freelance creative service professionals and will continue to be due to the overall large scale economic forces at work in NYC when considering how the pressures of rent shape an individuals life in this city.

 

Shauntay:

small businesses are becoming more individualized, with the rise of influencers and freelance/contract work. The current market is networked and organized across traditional business structures which creates denying access for new media business development. 

We believe this organization is fundamentally inefficient for both the business needs and the creative service professionals

SOLUTION:

Alley BKLYN would serve as a physical location and a community to connect those who have new media needs and those who can provide professional creative services. The solution will be unique, as it is among the first of its kind.  By expanding with a flagship location, serving a large yet niche industry, Alley BKLYN would be a must visit location in the eyes of authentic taste makers because it is a honest attempt to solve the unique problems facing this market.  Not only would this expansion increase the social & brand equity of the Alley Brand, but it will be an opportunity to generate a higher profits per square foot than the competition, in a rapidly gentrifying and changing market.

It would become the go to location for any young start up looking to expand their network and grow their new media operations while giving the freelancers who choose to work in a professional manor, the opportunity to organize their revenue generation. Brooklyn is currently the most rapidly growing market in the niche of the creative industry that is freelance creative service professionals and will continue to be due to the overall large scale economic forces at work in NYC.