Aaptiv

Current Activations

Make the 8% (Elite, committed) Supplement Content
PRE LAUNCH - GRAPHIC GIF

DURING CAMPAIGN - TRAINERS

ADDITIONAL MATERIALS:
GIFS
GOOGLE STYLE ADS

POST CAMPAIGN
COMMUNITY BASED

Google Ads
https://abancommercials.com/vid/10659/det/google-search-know-the-stranger-things-commercial
https://abancommercials.com/vid/11079/det/ben-and-jerrys-search-know-the-stranger-things-cast-commercial

Q1 Idea Pitch

For the first three months we create content over weekly deliverables rather than one lump chunk of material that is fresh and unique

YOUTUBE

Pre Aaptiv Tutorials i.e.. Proper Form, Prep for a Race, Prep for a workout, Breathing techniques for Yoga, How to get mentality prepared, how to use Aaptiv with a friend, storytelling through Native Advertising

Post Aaptiv Videos i.e.. Tips on what you can eat post workout (could use cross marketing with (green blender), What you can do during the day to make workout last longer

App Review: Get Tech or Fitness Enthusiast to test out the product ex: https://www.facebook.com/UrAvgConsumer/videos/794064334027960/


Concepted ADS

CONCEPT 1

utilize funny satire in this concept like Planet Fitness

SHOW MULTIPLE USES

concept 2

TESTIMONIAL STYLE CAMPAIGN WHERE WE UTILIZE MEMBERS AND “INFLUENCERS” TO BREAK STEREOTYPES TO PROMOTE A PROACTIVE MIND STATE

Example Dialogue “Last Year I said I would be dedicated, This year it’s a promise. Last Year I thought I needed a gym, this year all I need is my phone. Last Year I made excuses, this year I have none. I am motivated (hear trainer voice), I am focused, and most of all I am working on my own schedule and I love it. Aaptiv On-demand Audio Fitness on your terms. "

 

concept 3

unique Viral web content

 
GIFS and BOOMERANG
 
 
series based on looping imagery. Such as all weather boomerang(loop) and other boomerang videos to share with Aaptiv community.
 
Could focus on
Retail (Clothing)
workouts
entertaining
workouts
running
weather
sunrise
Mood
 

Concept 4


Create cold weather replica.
Want to capture footage of fitness model doing one of the workouts at the South Street Seaport and the Brooklyn Bridge.

Video will focus primarily on the audio aspect but also the model carrying out the exercise, very similar style and camera movement as the Matte Nike & Bandier.

 

 

 

Collaboration with Boohoo Fit similar to the Nike Bandier Ad to promote organic growth through both channels, could produce a video similar to the equinox ad for Yoga & Home Training.

 

 

Boohoo Fit has 1.6m Instagram Followers & 8,000+ Youtube Subscribers

I know someone from the brand and they are looking to promote their fitness line, and think this can be a great digital content strategy.
 
 
 

Concept 5

Aaptiv Anywhere Campaign

Create a video series that is made of maybe 3-5 videos that embody the meaning of On-Demand Audio Fitness “Trainer on the Go” spirit

A. Hotel Room B. New Mom at Home C. Nike Run Club (could be conflict) if not know a women run group as bridge runners in NYC D. Not your typical Model (Overweight, Older, etc.)

music

 
 
EXP is a music curation group where were we can source producers and create music. 

London Zhiloh

Influencer
London (Native Advertising) Youtube Paid
Boutique Gym Access Snapchat, BTS, Live Activation

https://www.periscope.tv/TheRealZhiloh/1mrGmABOeBnGy?#